DOCUMENTARY
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Lowe Stratéus
Lowe Stratéus was created in 2006. It’s an assemblage of Lowe Paris and Stratéus. The origins of Lowe Stratéus dates back to 1880.Everybody does his or her best to create the best campaign. Lowe Stratéus is a communications company which delivers what its clients want by creating creative and popular campaigns. Although it is a small company, its clients include Nespresso and the French Air Force. The company is split into different departments which work together to create campaigns for clients. First the client sends an objective to Lowe Stratéus, Lowe Stratéus then communicates the client’s needs to the different departments within the company. Departments such as the production departments will produce an advertisement and then present this to the project manager. All the elements of the campaign will be organised and put into a proposal that is sent to the client. Many other advertisement companies will also send their proposals to the client. The client then chooses which campaign they want to use. This process is called competition. Lowe Stratéus wins one third of the competitions it enters each year. In this world there is always competition!
Lowe Stratéus has a very friendly atmosphere. Everyone seems to enjoy their jobs very much and the working environment is good. We met a few people from the company like Simon Doux the Deputy Manager, who puts together the proposals for clients. We also met people like Fred, who creates videos which he sends to the clients in order to convince them to work with Lowe Strateus.
The company produces campaigns for many different clients. For example, the campaign for the French Air Force aimed to recruit people for the air force. This campaign consisted of online ads, posters and leaflets etc. This campaign was for public interest. On the contrary, Lowe Strateus also produces campaigns for clients like Nespresso. The Nespresso campaign heavily relied on the presence of George Clooney in the television ads.
In addition, Lowe Stratéus is involved in the creation of some magazines and components in magazines. They produce layouts for some magazines and also check magazines for any mistakes.
Ozuylasi Nimet 1°Scientifique 1
